企业社会责任声誉对消费者购买意向的影响分析.pdfVIP

Modern Management 现代管理, 2014, 4, 29-38 Published Online June 2014 in Hans. /journal/mm /10.12677/mm.2014.43005 The Effects of Corporate Social Responsibility on Purchase Intention of Consumers Jie Shi College of Management, Zhejiang University, Hangzhou Email: shij@ th th th Received: Jul. 17 , 2014; revised: Aug. 10 , 2014; accepted: Aug. 15 , 2014 Copyright © 2014 by author and Hans Publishers Inc. This work is licensed under the Creative Commons Attri