attitudes of the cultural tourist,a latent segmentation approach英文文献资料.pdfVIP

J Cult Econ (2010) 34:111–129 DOI 10.1007/s10824-010-9115-1 ORI GIN AL ARTICLE Attitudes of the cultural tourist: a latent segmentation approach • ´ Juan Ignacio Pulido-Fernandez ´ Marcelino Sanchez-Rivero Received: 25 March 2009 / Accepted: 23 February 2010 / Published online: 9 April 2010 Springer Science+Business Media, LLC. 2010 Abstract As a result of globalization, the widespread use of ICTs, and advances in transport infrastructure, tourism destinations have to confront an increasingly competitive setting. When to this one adds the saturation of some of the original markets, the consolidation of traditional coastal destinations, and changes in client preferences and habits, it is not surprising that cultural tourism is being seen as having considerable growth potential over the next few years. In this context, policy-makers have been striving to better understand the cultural tourism market by attempting to segment their clients so as to adapt their offer to the client’s needs and leave the client satisfied with the experience. Unfortunately, most studies on cultural tourism segmentation have been purely psychographic. While this can help to explain attitudes, it fails to identify, access, and quantify segments, and is of little use for implementing specific strategies. The aim of the present work was to study the influence of socioeconomic and demographic variables (age, academic level, expenditure on tourism, inter alia) on the predisposition to choose cultural tourism (the ‘‘culturophile tourist’’). To this end, we have developed a novel methodological approach and applied it to the results of a survey conducted by Andalusia’s Middle Towns Initiative. The approach uses the latent variables resulting from a latent class