SIEBEL营销解决方案简介客户关系管理.pptVIP

* * * * * The best performing sales professionals intuitively understand buyer politics – power and influence. The prevailing wisdom today is to call as high as you can in the organization. Generally, that’s good advice, but you can still lose business if you aren’t calling on the right people. A good sales methodology also prompts salespeople to look for behavioral cues that indicate lines of influence and levels of power. The best salespeople focus their time and energy following these lines of influence to align themselves with the right people to win business…. * Pre-defined Analytic Information Pre-Packaged ETL Maps/Data Integration Pre-Packaged Dashboards Reports More than just Dashboards Reports Guided navigation Action Links Analytic Workflows Deeply integrated with CRM system Flexible deployment options * * * So in today’s environment, pipeline management demands that companies execute in 3 areas. First, they must be able to quickly and thoroughly assess their business as it stands right now. Next, they must be able to dissect that assessment and specifically diagnose the source of the problem. Based on that diagnosis, they then must identify specific actions that can be executed over a series of days, not weeks, months, or quarters. The problem with traditional forecasting is that it stops at the end of the “Assess Business” phase. Further, Accenture completed a study recently that indicated that 93% of companies believe that their sales forecast is UNRELIABLE! Think about that….you invest tremendous effort in creating this forecast, at best it addresses a third of the problem, and at the end of the day, it’s highly inaccurate. * Siebel营销解决方案简介 其他运营和 分析来源 IVR Web CTI 客户交互系统 Siebel OLTP Siebel UCM Siebel DW 现有系统 供应链 财务 人力资源 运营管理 客户 企业数据集成和分析平台 完整的客户和业务洞察力 基于角色，端到端的市场营销解决方案 计划 和 资源管理 细分和目标 多渠道 营销活动管理 电子邮件 和网上营销 事件管理 渠道营销 响应- 线索-订单 管理 客户忠诚度 管理 现场销售 网上/电邮 合作伙伴 客户服务中心 直邮 无线 POS/ATMs Bills Stmts 营业网点 实时决策系统 Siebel 企业级市场营销套件 ? ? ? ? ? ? 闭环的