营销策略理论与实践研究外文翻译.docxVIP

营销策略理论与实践研究外文翻译论文 浅议营销策略理论与实践附带外文翻译 毕业论文 -?一一年三月六日 Journal of Consumer Marketing, 2005 (7):96-100 Marketing Customer Satisfaction R Hallowell John Wiley and Sons, Inc. Abstract: Customer satisfaction with a company，s products or services is often seen as the key to a company s success and long-term competitiveness. In the context of relationship marketing, customer satisfaction is often viewed as a central determinant of customerretention. However, the few empirical investigations in this area indicate that a dircct relationship between these construets is weak or even nonexistent. The overal