国际商务管理英语Unit13.pptx

Planning;Text 1 Planning;Pre-reading questions: As a plan-implementer, how does he/she carry out a strategic planning? Strategic planning is a process and thus has inputs, activities, and outputs. ;Inputs（data）are gathered to help support an understanding of the competitive environment and its opportunities and risks. Other inputs include an understanding of the values of key stakeholders, such as the board, shareholders, and senior management. ;Strategic planning activities include meetings and other communication among the organizations leaders and personnel to develop a common u