公关跟广告国际学术论坛资料.pptVIP

3、The Selection of Cases This study selected 11 cases from the 2003-08 period based on the number of published research papers and search results from Baidu. Those cases ranged from the SAR crisis in 2003 to the Tibet issue in 2008. Data Collection Data Collection 五、研究发现  Research Results 案例2：2003年孙志刚事件Sun Zhigang 案例3：2004厦门PX事件Xiamen Chemical Plant 案例4：2005哈尔滨水污染事件Contaminated Water in Ha’ebin 案例5：2007钉子户事件Solo Resistant to Demolition 案例6：2007山西黑砖窑事件Illegal Brick kiln in Shanxi 案例7：2007华南虎事件The Scandal of Faked Tier in South China 案例8：2008年3?14藏独事件Riots in Tibet on March 14, 2008 案例9：贵州瓮安事件Riots in Wung An, Guizhou 案例10：2008年5.12汶川大地震Sichuan Earthquake 案例11 三聚氰胺毒奶粉事件Contaminated Milk Powder The Interactive Model of Two Discourses at Various Stages of Crises The Interactive Model of Two Discourses at Various Stages of Crises Discussion This study of the interplay of the official and non-official discourse universes offers a new perspective in the investigation of communication in public crises. As the official media often play the role of PR agents of the government, the interaction between those media and the non-official channels is, in essence, one between the government and the public. The study has found that public opinion expressed in the non-official universe can have some impact on the official discourse in crisis communication. However, such impact is often limited to non-political crises. LOGO * LOGO Dual DiscoursesAn Interactive Model of the Interplay between Official and Non-official Discourses Chen Xianhong He Zhou * * 2008 公关与广告国际学术论坛 5.Findings 4. Data Collection 3. Research Method 2. Conceptual Framework Research Questions 1. Assumption of Dual Discourse Universes in China 6.conclusions 7. Discussion 目录Contents * * 2008 公关与广告国际学术论坛 * 2008 公关与广告国际学术论坛 * Conceptual Framework: An Interactive Model Non-official Discourse Internet, SMS, interpersonal channels Expose Model Resistance Model Positive Complementar