企业战略管理Macy27s case analysis.pptVIP

Case Synopsis? ‘macro-environment’ and ending with the competitive environment .Several important models are used to analyze the case :such as the industry life cycle model and Porter’s five forces model. Following the external analysis , the case presents a brief internal analysis , highlighting some of the strengths of the company .This is followed by a description of Macy’s new strategy; Central to the discussion of strategy is Porter’s contention that a company’s profitability is determined by 2 factors :the company’s industry and the company’s strategy within that industry .