格兰仕 vs沃尔玛.pptVIP

VS;History;Glanze established in 1978, the predecessor is a township feather factory（乡镇羽绒制厂） ,In 1992,Glanze bold into home appliances. In the past 10 years, Glanze microwave oven starting from scratch, rapid from China to the world first. In guangdong shunde, zhongshan Glanze has the international leading microwave oven, air conditioning and small home appliance, research and manufacture center in Chinese head quarters has 13 subsidiaries（子公司） around the country, have established in more than 60 home sales branch and marketing center, in Hong Kong, Seoul, North America has offices. ;Wal-mart stores inc. American retail legend by Mr. Sam Walton, founded in Arkansas in 1962. After forty years of development, wal-mart has become Americas largest private employer and the worlds largest retail chain enterprise. At present, the wal-mart in 15 countries worldwide over 800 stores opened, with 53 brand and employs more than 210 million people a week wal-mart customers, to 2 million.;Their biggest in common:; 1. Glanze development today, have a constant theme - price war Small profits and quick turnover uine goods at reasonable prices, cheap and fine is always glanze should try to pursue direction and hard efforts goal. 薄利多销、货真价实、价廉物美永远是格兰仕要努力追求的方向和努力拼搏的目标。 2.Wal-Mart Stores have “the cheapest” commitment. They Left no stone unturned distribution methods from sources, marketing expenses, administrative expenses and save money and so on various aspects, and puts forward everyday parity, consistent slogan（它想尽一切办法从进货渠道、分销方式以及营销费用、行政开支等各方面节省资金，提出了“天天平价、始终如一”的口号 ）,and work hard to achieve more than other firms of cheap commitment.;; Porters Five - Forces Model;Bargaining Power of Suppliers;Bargaining Power of Customers;Threat of New Entrants;The Threat of Substitutes;Competitive Rivarly within an indusry;The bargaining power of suppliers is small. The bargaining power of customers is big! There is no technical barriers or resource barriers