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Southwest Air’s “Customer of Size” policy receives a high-profile roasting when the airline targets director Kevin Smith and he tweets his experiences. Social Relevance: Forcing obese passengers to buy an extra ticket had taken a back seat on the news agenda until Smith’s tweet to millions hit the headlines. February 2010 British retailer Paperchase gets hammered by an artist who claims in her blog that the company has plagiarised her work, and rebuffed her offline complaints. Social Relevance: Unlike many big corporates, Paperchase had no social media presence prior to this attack. Social m