广告问题分析解析资料.docx

Stylistic Analysis of Advertising Language XXXXXXXXX 2011/12/15  Stylistic Analysis of Advertising Language [Abstract]: Nowadays advertising can be found at every corner of our society. We can see advertisements everywhere, on television, newspaper, magazines, bus shell, building wall, and so on. The advertisers often make the advertisements the most effective in order to secure a number of readers and to compete with many other similar advertising messages. They use various ways to catch attention of the customers. In this paper, it gives a brief introduction to the characteristics of advertising language from the view of stylistics. Definitions of advertising language: The definition of advertising language is that the language is specifically used in advertisement. A piece of consumer advertising is normally composed of three parts: a headline, a body copy, and a slogan. Among them, the slogan is considered to be the very soul. Essential features of advertising language: Advertising language is one of business languages. And it has some distinctive features. When we see the advertisements, we always have a deep impression. These features help us to remember the goods easily: Brief: A successful ad is always brief. An ad does not use a large number of words and sentences. It often uses a brief sentence to express the meaning. The most famous example is the ad of McDonalds: I love it! And this company creates a song which is named Im loving it, the lyrics are easy and brief, back and forth only a few words, but almost every earthman knows it. The other examples: Intel Inside.（Intel Pentium） Communication unlimited.（Motorola） Connecting People.（Nokia） Memorable: An ad also should be Memorable. People always prefer to buy something whose ads and brand they can remember. That is to say, a successful ad should be known by customers, and they can get impressions. Distinctive: If the ads are not distinctive, they cannot stand out among such enormous competitors. Each a