美国通用电气公司的战略管理模式.pdf

美国通用电气公司的战略管理模式（GE ） The Heritage •Founded in 1878 by Thomas Alva Edison •Merger in 1892 -The Edison General Electric Company - The Thomson-Houston Company •One of the 12 stocks that made up the first DJIA index in 1896. In the list continuously since 1907 Today’s Basics… •Revenue: $125.7 B –Domestic: Foreign ~ 2:1 •Net Income $13.7 B •Market Capitalization: ~$244B •Employees: ~ 310,000 •13 major businesses •More than 100 countries …Compare and Contrast ’81 Today Revenue $27.2 B $125.7 B Earnings $1.7 B $13.7 B Market Value $13 B $244 B Businesses 43 13 Employees 404,000 310,000 The Three Families GE Long-Cycle Short-Cycle Financial Businesses Businesses Services Long-Cycle Businesses Long-Cycle Businesses Aircraft Power Medical Transportation Engines Systems Systems Systems Short-Cycle Businesses Short-Cycle Businesses Consumer Industrial NBC Plastics Specialty Appliances Systems Materials Financial Services Financial Services Commercial Consumer Equipment Insurance Finance Finance Management Business A Summary of Business Finances