便利商品店的营优势探析.docxVIP

便利商店的营销优势探析 名字—— 摘要：作为一种新型业态，便利商店进入中国的时间并不长，但其发展异常迅速，已经初具规模。从长远的眼光和经济发展的趋势看，便利商店在中国必然会有一个大发展期，这是商业销售方式变革和零售业态调整的必然趋势。因此，我们必须抓住有利时机，通过连锁利商店和创造便利商店自有品牌来加快中国便利商店行业的发展。 关键字：零售业 业态调整 连锁 自有品牌 Abstract: As a new format of business, convenience store doesn’t have a long history in China, but its development is quite rapidly and taking shape. From the long-term and economic development trends, convenience stores in China will have a big development, which is the inevitable trend of the commercial sales practices of change and adjustment of retail formats. Therefore, China shoul