我国商务旅游的现状及其发展策略.pdf

摘要 商务旅游已经成为现代旅游业的重要组成部分，在国际旅游市场 中，商务旅游占旅游市场总量的50%左右。随着经济的快速发展，中 国正朝着世界旅游强国的目标迈进。中国在世界商务旅游市场上具有 巨大的发展潜力，目前中国商务旅游市场是一个巨大的并且不断增长 的市场，商机无限。 然而，我国商务旅游市场的发展还不够成熟，存在诸多问题。一 些旅游企业在市场开发方面表现得迟缓甚至是停滞不前。目前，我国 非常欠缺商务旅游方面的专业人才，基础设施建设与国外相比存在一 定差距。人们对商务旅游的认识还停留在表面，甚至存在某种程度上 的误解。从这些方面来看，我国商务旅游的发展面临着很多问题与挑 战，需要通过培养专业人才等其他具体措施来提高我国商务旅游的发 展水平。 中国的商务旅游市场增长迅速，发展前景广阔，并且发展商务旅 游的意义十分深远。因此，本文在研究了商务旅游的内涵及特征的基 础上，对我国商务旅游市场发展的情况及存在的问题进行了分析，并 且针对这些问题提出了相应的发展对策。 关键词：商务旅游，发展，策略 Abstract Nowadays, business tourism has already become the vital part of modern tourism. Business tourism market takes about 50% of tourism market in global. With the rapid development of economic, China is becoming the strong nation of tourism in the world. China has great potential in global business tourism market. Moreover, Chinese business tourism market shows great promising trend. However, Chinese business tourism market exists many problems. A number of tourism enterprises develop slowly or even worse. At the present, Chinese business tourism market shows a lack of professionals, there are some gaps in infrastructure compared with foreign countries. People know little about business tourism or misunderstand it to some extent. As we see, the development of business tourism in China is faced with many problems and challenges. We need train professionals and other specific measures to improve the level of development of business tourism. Chinese business tourism market grows rapidly and has a wide development prospect. Developing Chinese business tourism has profound meaning. Therefore, This paper, based on the study of the connotation and the the characteristics of business tourism, analyzed th