网络营销发展趋势资料.pptVIP

* The Latest Trends in Internet Marketing 2007 Panelist Introductions ? Andy King, founder, Website Optimization author “Speed Up Your Site” ? Daniel ONeil, Alchemist Lead Analyst, Pure Visibility ? Abbey Beardslee, Sale Planner, MyS/FOX Interactive Search Engine Marketing Trends - The Shift to SEO Andy King SEM to nearly double by 2011 ? ? ? ? ? Why more SEM? Advertising budgets shifting to Net PPC prices rising (Google auto-pilot) More measurable metrics TV, radio, newspapers, yellow pages down More companies entering the market Shift from offline to online marketing Shift from Tra