基于消费者行为的我国商业银行零售客户营销战略选择研究-企业管理专业论文.docxVIP

RESEARCH RESEARCH ON THE MARKETING STRATEGY CHOICE 0F CO^心4ERCIAL B ANK’S I迮TAIL CUST0Ⅳ匝R IN CHINA BASED 0N THE CONSI厂M匣R’S BHAVIOR ABSTRACT Facing to both the furious competition in banking industry after we joined the WTO and the rising of personal banking business，the most efficient way for the local commercial banks to gain competitive advantage is to rapidly develop the personal banking business，and marketing in the field of personal banking is becoming more and more important accordingly．Along with the economical development，the importance on the influence of the consumer behavior on Co