中美商务关系.pptVIP

中美商务关系;Introduction 课程简介;A Brief Introduction to International Business 国际商务概述;Definition of International Business;Definition of International Business;The Classification of International Trade;Total export of service Trade 1970: 80 billion dollars 1980:403 billion dollars 1990:896 billion dollars 2000:1613 billion dollars The proportion of the service trade was about 22% then.;A Brief Introduction to International Trade Theories;A Brief Introduction to International Trade Theories;A Brief Introduction to International Trade Theories;A Brief Introduction to International Trade Theories;A Brief Introduction to International Trade Theories;A Brief Introduction to International Trade Theories;A Brief Introduction to International Trade Theories;Review;The Merchandise trade of China;;;;Question: 中国的出口额是否被高估？;FOB是什么？;CIF是什么？;中国是如何计算贸易额的?;In the current trade statistics, the wholesale price of $178.96 is on Chinas exports account. The traditional statistical method distorted the truth. Theoretically, only the added value ($6.5) should be counted in the exports of China.;Processing Trade 加工贸易;Processing trade account for a great share of the merchandise trade of China;;复习 ;Sino-US Modes of International business;Sino-US Modes of International business;Sino-US Modes of International business;Importing and Exporting;Marketing mix(营销组合);Channel of distribution(分销渠道);Sino-US Modes of International business;　(1)Deal through an export management company ;(2)Deal through a foreign import house(国外进口商);(3)Import merchant(进口批发商);(4)Import representatives(进口销售代表);(5)Consumer-owned import establishment;Foreign Manufacturing;(1)wholly owned subsidiaries （全资子公司）;(1)wholly owned subsidiaries （全资子公司）;(2)Joint ventures (合资公司或者合资企业);(2)Joint ventures (合资公司或者合资企业);(3)Licensing(许可);(3)Licensing(许可);(3)Licensing(许可);(4)Franchising(特许经营);(4)Franchising(特许经营);(4)Franchising(特许经营);(4)Franchising(特许经营);(5)Turnkey project(交钥匙工程);(5)Turnkey project(交钥匙工程);(6)Management contract(管理合同);(7)Co