武汉市培训教育市场营销问题研究.pdf

武汉市培训教育市场营销问题研究 摘 要 随着中国培训教育市场的快速发展, 武汉培训教育市场更是呈现旺盛的增长趋 势，从目前的发展状况看，中国的培训教育业尚处于起步阶段，虽然教育培训机构已有 近万家，但资金规模超过 10 亿元的屈指可数，培训教育业还是一座尚待开发的“富矿” 。 武汉的教育培训市场更是巨大，机会仍然很多，但是培训教育市场的竞争将更加激烈， 行业将进入比拼内功和规模的圈地时代。如何打造发展时期核心竞争力是当前培训教育 机构的首要问题，在这一阶段中，武汉培训教育市场仍然存在某些制约其发展方面的问 题，这些问题的解决方案都决定了武汉市教育培训市场将如何发展才能更为完善，更加 贴近武汉市培训教育市场的格局。本文主旨系论述武汉市培训教育市场现状和其所面临 的问题及对未来武汉市培训机构发展的方向预测。 关键词： 培训教育市场； 核心竞争力； 面临的问题； 发展的方向 I Training and Education of Wuhan City Marketing Problem Research Abstract With the rapid development of market of Chinese Education, Wuhan education training market is showing strong growth trends. From the current development situation, China s education is still at the starting stage, although the education and training institutions for nearly a thousand, but the scale of funds more than 1000000000 yuan can be counted on ones fingers, training and education industry is a still await development rich ore. Wuhan education training market is tremendous, still a lot of training and education opportunities, but the market competition will be more intense, the industry will enter the competition strength and the size of the enclosure era. How to build a period of development the core competitiveness is the current training and education institutions in the first issue, in this one phase, Wuhan training education market still exist some restricts its development problems, solutions to these problems are decided by Wuhan city education training market will be how to develop more per