因素分析探究法在电力营销分析探究中的实践应用探究.pdfVIP

理论与算法 2015.24 因素分析法在电力营销分析中的应用探究 刘海兰 （国网山西省电力公司忻州供电公司，山西忻州，034000） 摘要：为了有效应对如趋激烈的市场竞争，各个电力企业采取了一系列的营销措施，加强了营销服务，从而提高了企业的核心 竞争力。在实际工作中，电力企业营销人员要充分认识因素分析法在电力营销中的作用，根据企业的实际情况，对需要的营销 因素进行系统分析，采取科学合理的因素分析法进行计算。通过对电力营销工作的有效分析，确定影响电力营销的主要问题， 并将该问题进行进一步的因素细分，确定可控性影响因素，从而制定出改善问题的对策，为电力营销工作的顺利展开提供帮 助。 关键词 ：因素分析法；电力营销分析；应用探究 中图分类号：F274 文献标识码：A Application of factor analysis in electric power marketing analysis Liu Hailan （State Grid Shanxi electric power company Xinzhou power supply company,Shanxi Xinzhou,034000） In order to effectively deal with the trend towards the fierce market competition, many electric Abstract ： power enterprises take the a series of marketing measures, strengthen the marketing services, so as to improve the core competitiveness of enterprises. In practical work, the electric power enterprise marketing personnel to fully understand the role of factor analysis method in the electric power marketing, according to the actual situation of the enterprise, the marketing factors need to carries on the system analysis, take scientific and reasonable factors analysis method for calculation. Through the analysis of electric power marketing work effectively determined the main problems of power marketing and further factors are subdivided into the problem, determine the controllable influential factors, so as to work out the countermeasures to improve the problem, provide help for electric power marketing work smoothly. factor analysis method; electric power marketing analysis; application research Keywords ： 1 电力营销概述 素分析法主要指的是通过对电力行业中影响营销的各个因素进 行分析，从而总结出电力营销工作中出现的问题和需要改进的方 电力营销对于电力企业的发展至关重要，