基于战略的营销人员绩效管理体系研究-企业管理专业论文.docxVIP

Analy’sis Analy’sis on the Strategy-oriented Performance Management System of the Salesman Abstract With the globalization of the economy and the industrial transfer,the electric appliance enterprises are facing increasingly fierce competition．Faced with this serious challenge，more and more enterprises have developed for their own development basing on the internal and external environment．It is true that the achievement of strategic goals is based on people’s efforts，especially the salesman who蝴觇profits directly．嘞the homogenization uend of the electric appliance, how to upgrade the ability ofthe sales man becomes more and more important． Nowadays，more and more enterprises realize the importance ofstrateg／c human 聆sonrce management,which ties the human resource management with company development strategy．Generally,human re$ourc冶management has transformed from traditional passive implementation to active strategy framer． Performance Management is one of the core contents of Human Resource Management,in the current situation,the studying of how to combine the strategy and performance management system,in order to provide supporting and controlling information to strategy management,and help the company to realize the development strategies．Therefore．it is regarded as onc of the important tasks in the management ofthe enterprise． 111c thesis involves the theories of Strategic Management,Strategic Human Resource Management and methodology of combination of theoretical research and case study,and based on reference investigated，it includes the following aspects：On the one hand．with the background of MIDE八the thesis studies the method to realize strategy-oriented performance models，including lx锄orm=ce targeting, performance implementation and inspection,performance evaluation,performance MIDEA and provides the application of such strategy-oriented performance management models with methodology instlxlction． n地strategy-oriented performance management models are pra