天津港建设公司战略规划研究.pdfVIP

英 文摘 贤 A B S T R A C T C urrently, C h inas E ng in eerin g con struction , D esign Indu stry and C on su ltin g are close to internation al standards, b esides, po licies encourage Survey D esign C orporation s to turn into engineering con stru ction and con su lting enterprises. T h erefore, it is difficu lt for T ianjin P ort C on struction C om pany to get great progress if it on ly dep ends on th e four traditional bu sinesses, su ch as design , bu ild ing agent, con su lting and b idding agent. It is urgent for th is com pany to know m ore about its current situation and th e future of C h inas con struction-related in du stries, an d to w ork out strategic p lan . T rough integrating and optim izing its current resources, th is com p any w ill im prove its core com petencies, advance to engin eering con stru ction an d con su lting enterprises, and reach its final goal of prosp erity as soon as possib le. F irst of all, basin g on th e analysis of C h inas econom y, bu ilding in du stry and p ort con struction indu stry, th is pap er, sp ecifically analyze th e econom ic situation of T ianjin and B ohai region, the future of port con struction bu siness and C on struction A gent System . S econd ly, th is paper give deep analysis to com petitive situation the com p any faced through th e F iv e F orce M odel b y P orter. T h ird , depending on th e above analysis, th is paper gives a look at th e inn er situ ation of T ianjin P ort C on struction C om p any, su ch as its m anagem ent an d op eration s. T h en , after the confirm ation of next fiv e y ears strategic goals, it com es up three sp ecific strategies. T hat is, D esign and C on struction contractin g, C h inese ring and concentric diversification strategies. B esides, in th is p ap er, th ere are som e related w ay s of h ow th ese strategies ca