天津港汇盛码头有限公司发展战略研究.pdfVIP

英文摘耍 A B S T R A C T A long w ith the pace-accelerating of recent dom estic econom y in restructuring and indu strial upgrading, B inhai N ew D istinct of T ianjin is now launch ing its com prehensiv e T en battle.” T h e pace of th e im p lem ention of th is k ind of dev elopm ent strategy, nam ely ”one nu clear surrunded b y du al ports, supported by n ice districts an d leading drive, is also in acceleration . It is foreseeab le that th e developm ent and op ening of B inh ai N ew -D istrict as w ell as the strategic dem and for T ianjin P ort to b ecom e th e w orld-class enterp rise has brought T ianjin H u isheng T erm inal C o .L td about very rare opportunity and challenge to its futh er developm ent. A s th e countrys largest，top-grade and m o st m odern ly equipm ented cargo term inal com pany，T ianjin H u ish eng T erm inal C o.L td has m ost advanced m anagem ent ph ilosophy. It is now faced w ith such a period of strategic opportun ity and m ost im portant issues, that is, such a com pany m u st an sw er the question s on w hat k ind of ideas and bu siness m odel for op eration needs to b e relied for m eeting all th e ch allenges an d com petitions in w in ing m arket, k eep ing intellectual hum an resource an d innovating coorporats system , so that that com pany w ill adapt to the m ain trend of “largely openn ing and largely dev elop ing”，enhan ce total service v itality of th e port. T h e key issue to th e com p any is，in a w ord, the developm ent strategy for that com pany. T h is pap er takes T ianjin H uishen g T erm inal C o.,L td as a research exam p le for exp loring the theory of trategic port m anagem ent. W e m ade a com preh en sive and detailed analysis about the internal and external env ironm ent that the com pany is facing by applying relevant strategic m anagem