BCG中国网通战略咨询报告完整版精典课件.ppt

Overall approach Where How BUSINESS MODELS SUMMARY: THREE CORE ELEMENTS Enterprise Solutions Capture datacom growth in key business centers with leading-edge products and superior customer service Top business districts in major urban areas; only the most dense areas in short term Focused Deployment Leverage existing conduits to lay in major urban areas Superior service and bandwidth Target CT’s weakness in service and bandwidth Utilize LMDS in intermediate cities and areas where time to market is critical Wholesale/Carrier Target mobile carriers and ISPs with backbone transport; consider supplying fixed-line incumbents Cover POPs in all major calling zones; develop local leased lines network in key locations Aggressive deployment of backbone infrastructure to provide unparalleled bandwidth Establish high bandwidth international gateway to differentiate internet access Superior service with clear positioning “The clear alternative to CT” ISP Long distance voice Capture early revenue from to fund development of subsequent business models Top 60 POPs by end of year 2000 utilizing mix of leased lines from CT and CNC network Position offnet voice as first product from “China’s first datacom carrier” Do not overextend resources in VOIP as it does not fit CNC’s long term strategy Create “dial-around” solutions for business and interconnect terms - 17930 - Enterprise solutions POTENTIAL BUSINESS MODELS COVER WIDE RANGE OF PRODUCT/MARKET ALTERNATIVES Opportunity for growth Current market size Wholesale/ carrier Consumer ISP? Domestic and International Long Distance Voice Residential Med/large enterprise customers Carriers Potential traffic per consumer Products Emerging datacom Data Voice Emerging data niche AGENDA Business Models Domestic and international long-distance voice Wholesale/carrier Enterprise solutions Issues going forward APPROACH TO DOMESTIC AND INTERNATIONAL VOICE BUSINESS MODEL Objectives Hypothesized App