浅析新叶旅游法规曳实施后贵州省旅游商品的营销策略.docxVIP

浅析新叶旅游法规曳实施后贵州省旅游商品的营销策略 建立旅游商品体验园/街 Marketing Strategies of Guizhou Tourism Commodities after Implemented New Travel Regulations:Establishment of Tourism Commodities Experience Park/Street 蔡静CAI Jing (贵州商业高等专科学校，贵阳550004) (Commercial College of Guizhou, Guiyang 550004, China) 摘要院摘要：2013年10月1 H,新《旅游法规》正式实施，贵州省众多 旅游商品店失去了旅行社导游导购的销售方式，销售业绩直线下滑，部分旅游商 品店濒临倒闭或转行。贵州省旅游商品在设计开发、生产、销售等方面的问题日 渐凸显。木文提出了由旅游景区主管部门或市级政府在景区或市区建立旅游商品 体验园/街的营销策略。由主管部门负责监管园/街区中的旅游商品店，扶持传承 手工艺的家庭企业，激励具有互动设计的创意旅游商品研发、生产与销售，为贵 州旅游商品店的发展提供一种选择，同时为游客提供诚信保障，旅游商品的研产 销紧密结合，让游客获得优质的购物体验。 Abstract: In October 1, 2013, the new Travel Regulations was officially implemented. In Guizhou provinee, many tourist product storeslost the shopping guide method of tourist guide, so the sales achievement was plummeted, and some travel goods store went bankrupt orchanged their profession. The problems in the design, development, production, marke廿ng and other aspects of the Guizhou tourism productsare in creasi ngly promine nt. This paper prese nted the marketing strategy of building tourism product experience park/street by touristattractions authorities or mun icipal go ver nments. The compete nt authorities are resp on sible for monitoring the tourism product shop in park/street, support the home enterprises who carry forward crafts, motivate the development, product!on and sales of creative tourism productwith interactive design, to provide a choice for the development of tourism product stores in Guizhou and provide integrity protection fortourists. Tourism commodities development and sales are closely combined which allows visitors to get a quality shopping experienee. 关键词院旅游法；导游导购；旅游商品体验园/街Key words: Tourism Law； guided shopping guide； tourism commodities experienee park/street 中图刁｝类号院 F592； F274 文献标识码院 A 文章编号院 1006-4311 (2014) 18-0196-020 引言2013年10月1日，新《旅游法规》正式实施，“第三十五条旅行社 不得以不合理的低价组织旅游活动，诱骗旅游者，并通过安排购物或者另行付费 旅游项目获取冋扌】1等不正当利益。旅行社组织、接待旅游者，不得指定具体购物 场所，不得安排另行付费旅游项目。但是，经双方协商一致或者旅游者要求，M 不影响其他旅游者行程安排的除外。”淤众多旅游商品店失去了旅行社导游导