产品设计创新的概念与实践内容资料.pptVIP

Design Elite 產品設計創新的概念與實踐 Innovative Product Design Concept Implementation James, Jan-Nan, Chen Associate Professor Industrial Design Department Chao Yang University of Technology Design Elite What is Design? Design Elite Design is problem solving process 設計是解決問題的過程 Design needs participation 設計講求參與 Design means creativity 設計即創造力 Design can be trained 設計能予訓練 Design learns from living 設計源於生活 Design Elite 創造生活便利與提升生活品質是設計行為的目的，設計---統合藝術、科技與行銷，是一種跨專業領域，凝聚知識與經驗的統合工程，其形於外的是增進產品（或標的物）的價值，然其內在卻是文化傳承的精髓呈現。 陳建男 中華民國工業設計協會 理事長 2002/10/15 Design Elite Human Centered Design Strategy Design Elite Elite Design Pursue User Centered Design Design Value Added Appearance Creativity Enhanced Solution Price Promotion Place Product People Design Elite Design Thinking Process Design Elite 設計師的三項訓練 觀察力 Observe 思考力 Think 執行力 Execute Design Elite 設計的三項要素 比例 Proportion 造型 Form 細節 Detail Design Elite Product Function User Environment Which When Why Who What Where 市場定位 使用時機 策略動機 Design Elite Good Design Benchmark Good Design －設計的價值 創新Innovation 實用Usefulness 美觀Aesthetics　 自訴Speak Itself 誠實Honesty 耐用Durability 細節Details 環保Respect Environment 少即是多less is more 謙虛Unobtrusive 百靈公司(Braun)執行總裁 迪特-蘭姆斯 (Dieter Rams) 消費趨勢的改變 理性消費需求 感性消費需求 輕薄短小 創意 遊戲性 美觀 人性化 精緻 價值感 實用 感動性 創遊美人 平島廉久著 遠流出版 Design Elite iF Design Award-Germany Design Quality Workmanship Choice of Materials Degree of Innovation Environmental Friendliness Functionality Ergonomics Visualization of Use Safety Brand Value Branding Design Elite Red Dot Design Award-Germany Design Innovation Aesthetics Marketing Value Functionality Ergonomics Environmental Friendliness Design Elite Good Design Mark-Japan Is it a good design ? Is it a superior design ? Is it a design that breaks new ground for the future ? Design Elite IDEA-Industrial Design Excellence Award-USA The IDEA 2006 Judging Criteria: Innovation: how is