国际营销导论 报告格式.docVIP

SQA, HND, BNU PAGE PAGE 2 Candidate: International Marketing: An Introduction (Outcomes 12), SQA, HND, BNU PAGE 1 Report on International Marketing: An Introduction (Outcomes 12) Class: Candidate Name: Candidate ID: Introduction Findings 1. The following part is why Chinese company need to entry International market, The firm may benefit from the image of being an International player. There may be an opportunity for the firm to extend the life cycle of its products. To enter the international market, there are more international companies know your company and the company will have more cooperation and international company business opportunities, there is more development space. To know the international market trends, walk in the front of the industry which can meet the customers needs of the market in time. 2. Primary data is information collected for the specific purpose at hand. Secondary data is information that already exists somewhere, having been collected for another purpose. The company need cooperation with local people. Use face-to-face interview. To know how much the price for umbrella the local customers like. The second one is the company need to send people to observe the popular appearance about umbrella. WB: IMF: In this two website can find the information about the technical support and loan matters. 3. Macro environment is the larger societal forces that affect the microenvironment-demographic, economic, natural, technological, political, and cultural forces. Microenvironment is the actors close to the company that affect its ability to serve its customers-the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. The opportunity of the enterprise are consumer groups more and more famous brand name, suppliers also would be more, much more orders, the cost per unit can be decreased. The inferior position are cu