联想与戴尔商业模式比较.docVIP

郑州大学毕业论文 题 目： 联想与戴尔商业模式比较 指导教师： 李远 职称： ×(小二宋体) 学生姓名： 夏懿凡 学号： 20063140138 专 业： 工商管理 院（系）： 商学院 完成时间： 2010年5月15日 2010年5月15 PAGE PAGE 14 联想与戴尔商业模式比较 摘要 2003年，戴尔(Dell)计算机以16.9%的市场占有率领先于业内同行，巩固其在全球个人电脑（PC）市场排名第一的领导地位。戴尔目前仍居全球个人计算机品牌龙头地位，但近年来面临成长瓶颈，以及产品多元化、转型不易的压力，其事业版图渐渐受到蚕食，尤其当联想这位强劲对手的出现后，更使戴尔压力沉重。 联想(Lenovo)计算机目前在亚太市场居龙头地位，根据国际数据信息顾问公司(IDC)于2006年10月公布的数据可知，联想计算机的市场占有率达21%，领先惠普的12.9%及戴尔的9%。由于亚太市场潜力十足，不论大陆，印度等地，个人计算机市场都有很大的成长空间，两强在计算机市场上的竞争渐趋白热化。 联想与戴尔的商业模式也一直是被人们比较的重点。戴尔以其直销模式独步天下，而联想则在建设渠道方面取得巨大成功。无论是哪种商业模式，都有助其生根发芽的土壤。戴尔与联想的商业模式，到底是对立，还是相辅相成，现在下结论都为时过早。 关键词：联想 ；戴尔 ；商业模式 ；直销 Summery In 2003, the Dell computer with 16.9% market share ahead of industry peers, to consolidate its global personal computer (PC) number one market leader. Dell continued to hold the current status of the worlds leading personal computer brand, however, face growing bottlenecks in recent years, as well as product diversification, the pressure of difficult transition, gradually eroded its business territory, especially when the association after the emergence of strong competitors, but also to pressure Dell heavy. Lenovo (Lenovo) Computer currently ranks in the Asia Pacific market leading position, according to consultancy firm International Data (IDC) released in October 2006 the data showed that the computer market share of Lenovo 21%, leading HPs 12.9% and Dell 9%. As the Asia-Pacific market potential, regardless of the mainland, India, the personal computer market has great potential for growth, both strong in the computer market competition is becoming intense. Lenovo and Dells business model has always been more focused on people. Dells direct sales model for its unmatched the world, but Lenovo has made in building the channel success. No matter what kind of business model, will help its root in the soil. Dell and Lenovos business model, in the end is opposite, or comple