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CHANEL’s history Chanel (pronounced Shanel) revolutionized fashion by replacing the traditional corseted silhouette with the comfort of simple suits and long, lean dresses. .She had numerous other major successes that changed the fashion industry .Wealthy women around the world began to flock to her 31 Rue Cambon boutique to commission couture outfits from her. The House of Chanel became an icon of elegance and from then on, the name “Chanel” became synonymous with elegance, wealth, and elitism, as well as the ultimate sign of French high class. who is Coco Chanel? Coco Chanel(1883 - 1971 ), founder of the House of Chanel, began her fashion career in 1910. She heralded new designs and revolutionized the fashion industry by going “back to basics,” incorporating elegance, class, and originality. Under her tight reign from 1909-1971, Coco Chanel held the title as ‘Chief Designer’ until her death on January 10, 1971. 1909-1932 In 1909, Chanel opened a millinery shop, under the name of ‘Chanel Modes’, at 31 Rue Cambon in Paris. Chanel introduced in 1913 women’s sportswear at her new boutique in Deauville, France. Chanel has continued in that trend, producing sports clothing, her fashion became known in 1915 throughout France .She then opened her first couture house in Biarritz, France, to introduce her other fashion lines. 1921 saw the introduction of her first perfume Chanel No. 5. It was internationally popular with women of high society in particular. “La Société des Parfums Chanel was founded in 1924 to produce and sell perfumes and beauty products. The first Chanel costume jewelery collection was introduced in 1924. That same year, Chanel introduced the classic tweed. Chanel created her first tweed suits.Chanel premiered an exhibition of jewelery in 1932 dedicated to the diamond. CHANEL’s history 1935-1981 In 1939, Coco chanel retired from fashion design and closed her popular couture house. Only her perfumes and accessori
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