顾客-企业交互的定制系统研究-管理科学与工程专业论文.docxVIP

华 华 中 科 技 大 学 硕 士 学 位 论 文 II II Abstract With the network technology developing, the role of customerization WEB system in the company is becoming more and more important. The company can quickly satisfy the customer individual demand in the WEB system. The customer involve in all floor of operation management through total customer participation to achieve the value integration between customer and company. So how to carry out the customer-company interaction in the customerization system is a pressing problem. This dissertation based on the literature study, used the research methods of qua