桂东南宗教旅游产品开发研究-旅游管理专业论文.docxVIP

II II RESEARCH ON RELIGIONS TOURISM PRODUCT DEVELOPMENT IN SOUTH-EAST REGION OF GUANGXI PROVINCE ABSTRACT Since the 1990s, religions culture as the core of religions tourism has be popular with tourists, quickly developed into an important branch of mass tourism. But with the experience economy era, tourists pay attention to the participation and experiential products more and more. Religious tourism traditional low-level products can not adapt to need, it must be accelerate the pace of product upgrades. The south-east region in Guang xi has the holy land of Buddhism in Guiping Xishan, DU Qiao SHAN and other rare religions resources,developed a number of products.Based on the related to the development of tourism products,to analyze the products,and combining with actual products, puts forward the proposal of the southeast religious tourism product development, to give full play to the product advantage, extend the product life cycle, strengthen the competitiveness. This paper analyzes the south-east Guangxi’s religions tourism product III III exists a single product, the product is not enough culture, low product involvement, scenic guided tours are not in place and other issues, the use of Maslows hierarchy of needs, sustainable development, product life cycle theory Cause analysis . Eventually raised include rich product types, mining products culture, improve product experiential, focusing on scenic tour the building, increase investment and other development countermeasures. Finally, the paper discusses the implementation of product development supporting measures, including raising the scenic accessibility, clear jurisdiction, strengthen tourism destination marketing,strengthen the tourism destination marketing, KEYWORDS: Religions tourism；Tourism product development；South-east Guangxi PAGE PAGE VI 目 录 摘 要 I HYPERLINK \l _bookmark0 ABSTRACT II HYPERLINK \l _bookmark1 第一章 导论 1 HYPERLINK \l _bookmark2 1.1 研究背景及意义 1 HYPERLINK \l _bookmark3 1.1.1 研究背景 1