广电运营商进入宽带业务市场的策略研究-工商管理专业论文.docxVIP

e e n ter th e m a rk et o f b u sin e ss o f b ro a d b an d a e e e ss to iflt e rn e t a n d to P rop o se fe a sib le stra te g ie su g g e stio n fo r it. It 15 un d er th e c lrc u 们以stan c e s th at th e d is se rtatio n ’5 w o rk w as a e h iev e d . T h e d issert atio n 15 d iv id ed int o six P art s. To start w ith ， th e in tro du ctio n P art b rie fiy d e sc rib e s th e b a c k g ro un d ， sig ni fic an c e an d lo g ie s o f th e re se ar e h . In th e se c o n d P art ， th e a ssu m P tio n o f B roadcasting OP erator 15 Pu t forw ard accordin g to th e teleconun u nieation oP erat or，5 ch ara eters in the light of the curr en t situatio n o f b ro ad ca sting in du s仰 an d th e d em an d s o f T hr ee N eb 刀o rk s C o nv e rg e n c e . In ，th e P eri o d o f T hr e e N e tw o rk s C o nv e rg e n c e ， th e o P e rato rs o f te le c o rnmu n ic ati o n s，b ro a d c a stin g an d ini e m et w ill lau n c h th e g e n e ra l fu ll serv ic e o P e ratio n b y m e an s o f th e ir o w n n etw o rk re so urc e s an d te e俪 e al ad v ant 雌 e s W h ile th e B ro ad c as tin g O p erat o r 15 th e m ark et an d n etw o rk P lay er stan d in g fo r th e b ro ad ea stin g in du stry to P art ic iP ate in th e g e n era l fu ll se rv ic e op e rat io n . T h e thi rd an d fo rth P 斌 an alyz e in d eta il th e e xt em a l an d ini e rn al e nv iro nm e n ts in w h ic h th e B ro ad c a stin g O P e rato r w ill e ni e r th e m a rk ct o f b u sin e ss o f b ro a d b an d a c c e ss to int e m e t. T h e c h o ic e o f strate g ic e xP an sio n o f th e B ro a d c a stin g O P e rat o r ’5 e nt ry to th e m a rk et o f b u sin e ss o f b ro a d b a n d a c c e ss to i址 e m ct 15 e xP o u n d e d in th e fifth P art o f th e d issert atio n . F ina lly， th e m a rk e t o f bo