市场营销课件(1).pptVIP

Marketing Strategy BCG Matrix – Case Study X X X X X 彭婧 2015-2016 重庆工商大学国际商学院 Strategies 3. Definition 1. 2. Analysis Tools Strategy Strategy is the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations. Strategy Definition Organisation Environment Capability Purpose Content can be defined as the resources and competences of an organisation needed for it to survive and prosper (成功）. Strategic Capability A distillation of the fi