FACEBOOK商业模式分析.pptVIP

03.10.2007 – Facebook study 32 Students see Facebook as a walled garden Students are apparently outspoken and carefree on Facebook They often use the Wall for short messages than can be likened to pokes ? Greetings ? Enquiring about what has happened lately ? Wishes on special occasions 60% have not changed their privacy settings to restrict access to their profile Early signs show that they are becoming cautious about possible privacy issues They keep personal conversations private: 61% use their personal message box more Wall messages