广州白云山制药股份有限公司仙力素（头孢硫脒）营销策略研究-工商管理专业论文.docxVIP

礤士论文 礤士论文 广孵白最山制药救份寄融公司{llI力棠(妥獠硫睬)营铹薰蝽研究 摘 要 夔麓藤入WTO，我鑫医药篱淫髂镱《逐焱与嚣酥接鞔，髓藜孳亍监对魄辩多}全蠢 教舞。蠲蠹抗生素生产金渡孬褒簧数鬟多、靓摸小、域发链力低等趣题。敷予抗 燮索价格下跌、剥澜减少，大多数厂豢处于减产、停声状态，糟的甚鬟濒临破产。 ≮j}{：澎硪鲜翳尉院魏楚，近年柬广籁自云函涮药黢髂商羧公司生产簸镶力索(头 建穰脒)产销量逐年攀羚。对鼗现象本文研究尝试回镣豹迥题是：为何作必第一 代头礅类抗生藁的仳力索(头獭硫脒)能不间于其他抗生素产晶，销爨节节攀拜； 豫必懿宠素(挟蓬巯拣)翁经褥企鼗广舞叁蠢斑裁药教给骞袋公司毒簿成珐经验； 面对低力素(头孢硫躲)的新药专幂j绦护期她已过期，犬量份制厂家静将加入头 孢硫脒鹣生产行列，戗力素(燕孢硫脒)现符的营销策略又有哪些尚待改进之处· 程鬻鉴爨入已蠢王终魏墓旗主，戳毒蘩鸷镄窥誊糯学等骥谂受萋继，搴文分 椭得出的结论是：仙力素(头孢硫脒)的成功经验在于其特肖的优势，包括专利 投术、嚯一对肠球菌有效髂奂擒菡素、治疗棼释摹兰氏鬻性球蓠感染嚣蓄选努穆； 众韭豹戏功经验是准确豹市场定位和独蟪的“2P+4P营销组合策略气艇对掰形势， 锻力桑(头孢硫脒)鹩现行营销策略猎要改谶，改遥魏疆点镪括产晶莛薪定使、 篱销蘩晦改逶帮支持繁珞浚遂三方萄。 关键词：广州白云山话4药股份有限公镯仙力素(头穰硫脒)营销策略 南京理王犬学 碰士论文 碰士论文 广，If白云山制药段份肖限公司佃力素(头于敏硫脒)营销萧略研究 Abstract With the en赶-y to WTO。management systems of medicine of our country are IRoI宅 and more llear to the intematio磋，The medicine industry unlocked to nation and world。 On the one hand,Chinese companies which produce antibiotics exist many problems such as hJ}gh quantity,little scale,low output and short ability of RD，e站．Because of the reduction of西勰and profit,many companies are c鳓ffonted弼斑reduction of output,stopping production or bankruptcy．On the other hand，the quantity of production and sell of Cefathiamidina(cephathianidinum pro injcctione)which produced by Guangzhou baiyunshan medicine co．聪．increased gradually in these years． The questions this paper will answer ai棼as follows：why could Cefathia牲lidina nq2tke good winning?what ale the successful歙pefie魏ce of Guangzhou baiyunshan medicine co，ltd?what factors should be improved to marke妇g’s strategy of Cefathiamidina oll the new position? Based 011 both other people’s harvest and a lot of糖ec戚然of marketing,economics and business adminis位ative classics。this thesis draws conclusions as follows： Cefathiamidina’s successful experience consists its superiority,the succeed of 蕊ang瘾潍baiyunshan medicine co,ltd茧西掺011 exact orientation and nmrketlngs strategy which called 2P+4P,marketing’s strategy of Cefathiamidina ne．．,cd8 improvement on the n掰position．the mc韪s