汉语国际传播数字媒介研究-汉语国际教育专业论文.docxVIP

ABSTRACTAs ABSTRACT As China’S national strength significantly improved，the international communication industry of Chinese has achieved a series of fruitful results．the status of intemational communication in Chinese has become increasingly important，and has become an import part of China’S soft power．However，Chinese international communication also facing problems under the new requirements of the times．Because with the rapid development of the internet as universal access and digital technologies，modem society is gradually entering the digital era， businesses are beginning to face unprecedented opportunities and challenges posed by digital media．As an enterprise that our nation pays huge effort，Chinese international communication also needs to seek new opportunities for breakthrough transformation and upgrading in order to address the drawbacks of the traditional mode of transmission． Based on the characteristics of linguistics and education of the Chinese international communication，this paper try to do the overall study，in the perspective of communication，of the application of traditional digital media which is represented by digital publishing and digital TV and new digital media which is represented by the Interact and mobile phones to the Chinese international communication．Digital publications of BLCUP，Chinese Bridge TV program，Confucius Institute 111 万方数据 Online，Mobile Online，Mobile We Chat were chose to do case analysis．I describe the development of the four typical media product，summarize the propagation characteristics，analyze the shortcomings and give solutions， in order that you can have a relatively comprehensive and specific understanding of the application of digital media to the Chinese intemational communication． After a sufficient analysis of the future of digital media applications in the international spread of Chinese，I put forwards the general strategy of Chinese international communication integrated communication system to use a va