农村连锁超市物流配送的策略研究.docVIP

PAGE 1 青岛理工大学 毕 业 设 计（论 文） 题目：农村连锁超市物流配送的策略研究 院 别： 汽车与交通学院 专业班级： 学生姓名： 学 号： 指导教师： 20 青岛理工大学毕业设计（论文） 摘要 PAGE I 摘 要 目前连锁超市主要扎根在城市,大中城市的商业竞争相当激烈,市场已近饱和,尚未全面进入农村商品流通领域，当前是发展农村连锁的好时机,各农村连锁超市开办后,迅速占据了当地商贸流通业的主导地位。但是相对于大中城市的连锁店,农村连锁超市因为其相关方面条件的不足,在运营过程中存在着更多的问题。其中，物流配送方面尤为严峻,农村连锁超市应该分析自身存在问题,提出合适的物流配送策略。 因此，如何处理好农村连锁超市物流配送这一重要环节也就成为企业必须面对的问题。本文通过对农村连锁超市物流的配送中的问题进行分析,得知物流配送对农村连锁超市企业的重要性，物流配送制约着农村连锁超市的发展。所以要找出导致物流配送问题的原因，根据导致问题发生的原因，提出应对农村连锁超市物流配送的整体策略，同时造性的提出联盟配送的具体策略，以期对其顺利发展提供有益思路。 关键词：农村连锁超市，物流配送问题，物流配送策略，联盟配送 青岛理工大学毕业设计（论文） ABSTRACT PAGE \* MERGEFORMAT II ABSTRACT At present main supermarket chain took root in city, large and medium cities of commercial competition pretty intense, market has nearly saturated, has not yet full access to the rural commodity circulation field, the current development of rural chain is a good time to the supermarket chain, rural offered up quickly, after local trade circulation of the dominant position. But relatively big city chain supermarket chain, rural because the related aspects of the shortcomings of the conditions in the process of operation, there are more problems. Among them, the logistics distribution particular severe, the supermarket chain analysis, this paper puts forward the itself should be appropriate logistics distribution strategy. Therefore, how to deal with the rural supermarket chain logistics distribution of this important link will become the enterprise must face the problem. This article through to the rural supermarket chain of logistics distribution problems analysis, that logistics distribution to the countryside supermarket chain enterprise, the importance of logistics distribution restricts the development of rural supermarket chain. So to find out the cause of the problem in the logistics distribution, according to lead to the cause of the p