汉语汽车广告的人际意义研究-语言学及应用语言学专业论文.docxVIP

ABSTRACTWith ABSTRACT With the development of China’S automobile industry,as a connnunication to inform consumers of auto b朋nds and new models and to promote the sales of new products，automobile advertisement has been on the rise to beconle all important component of advertisement in recent years． The USe of language in automobile advertisement is actually a communication performance be铆een advertisers and consumers．The study can be good to heZp US figure out how advertisers communicate with consumers effectively and persuade them to take purchase actions through advertising． Interpersonal function,which is one of the three basic metafunetions of systemic-functional grammar)not only refers to building and k唧崦the interpersonal relationship but also effects others’action by language．Mainly based on Halliday’s systemic—functional grammar and Ij Zhanzi’s interpersonal meaning fiamcworL the paper is carried out in three aspects of interpersonal meaning，namely,mood system,modality system and person system,data for the present research come from 100 Chinese automobile advertisement collectod from newspapers and auto magazines．And analyzed and explored the different expression of interpersonal meaning between Chinese-English automobile advertisement from the perspective of III interpersonal interpersonal meaning．It is hoped that the study may serve to show how interpersonal meaning is usually realized in automobile advertisement， what’S more，can make contribution to the writing of automobile advertisement． The study found that the realization of international meaning in Chinese automobile advertisement has the following characteristics： in modal system of,modality expressions with different types and values can be used to regulate the dose proximity of advertisers and consumers；in mood system,the two basic speech roles of automobile advertisers，information giving and information demanding can be realized through both typical and atypical form；in person system,