依托智能移动终端的儿童出版物发展研究-包装工程.PDF

包 装 工 程 第 40 卷 第 4 期 258 PACKAGING ENGINEERING 2019 年 2 月 【高校设计研讨】 依托智能移动终端的儿童出版物发展研究 1 2 戴雪梅 ，关琰 （1.江苏大学，镇江 212013 ；2.清华大学，北京 100084 ） 摘要：目的 对依托智能移动终端儿童出版物的发展进行分析研究。方法 通过分析智能移动终端儿童出 版物的现状，指出了儿童出版物软件行业存在的问题，总结了我国近年来智能移动终端的儿童出版物发 展趋势，分析了当前该类产品的特点与不足，从表现形式、内容及营销策略着手，提出了智能移动终端 儿童出版物的发展方向。结论 基于智能移动终端的儿童出版物应借鉴传统儿童出版物的内容优势，结 合儿童认知特点，在交互设计、视觉设计、商业模式以及渠道推广方面进行创新。 关键词：智能移动终端；儿童出版物；儿童教育 中图分类号：J524.5 文献标识码：A 文章编号： 1001-3563(2019)04-0258-05 DOI ：10.19554/j.cnki.1001-3563.2019.04.042 Development of Childrens Publications Relying on Mobile Intelligent Terminals 1 2 DAI Xue-mei , GUAN Yan (1.Jiangsu University, Zhenjiang 212013, China; 2.Tsinghua University, Beijing 100084, China) ABSTRACT: The work aims to analyze and study the development of childrens publications relying on smart mobile terminals. By analyzing the current situation of childrens publications on smart mobile terminals, the existing problems in the software industry of childrens publications were pointed out, the development trend of childrens publications on smart mobile terminals in recent years in China was summarized, the characteristics and shortcomings of these products were analyzed and the development direction of childrens publications on mobile terminals was put forward from the as- pects of manifestations, contents and marketing strategies. Childrens publications based on smart mobile terminals should learn from the content advantages of traditional childrens publica