哈飞汽车南非市场战略研究-工商管理专业论文.docxVIP

摘要随着中国汽车产业的蓬勃发展以及中国加入世贸后汽车进口关税逐步降 摘要 随着中国汽车产业的蓬勃发展以及中国加入世贸后汽车进口关税逐步降 低，中国国内汽车市场的竞争日趋激烈。哈飞汽车如果要在激烈的竞争环境 下生存和发展就要在占领国内市场的同时走出国f-j，参与世界的竞争。非洲 蕴藏着巨大的投资机会，而南非在非洲大陆的政治和经济方面具有举足轻重 的地位。 本文初步探讨了哈飞汽车进军南非汽车市场的经营战略。论文首先系统 地分析了南非的宏观环境，包括政治环境、经济形势、技术环境和社会文化 状况；其次分析了南非汽车工业的发展和现状，利用迈克尔·波特的五因素理 论分析了南非汽车市场的竞争态势：再次分析了哈飞汽车公司进入南非的条 件，包括公司的发展历程、公司现状及产品条件、公司海外扩展的经验、公 司的竞争优势1劣势，面对的机会和威胁：最后提出了哈飞汽车南非市场经营 战略。 关键词南非市场研究；汽车；环境分析；战略 哈尔滨工业大学工商管理硕士学位论文Abstract 哈尔滨工业大学工商管理硕士学位论文 Abstract Following the vigorous development of Chinese automobile industry in recent years and the gradual decrease of automobile import duty as China’S entry of WT0。the competition of automobile industry in Chinese domestic market is becoming stronger and stronger．To survive and further develop under such condition，Halei Motor CO．，Ltd，on one hand should take hold of Chinese domestic market，on the other hand should stride into the world market， participating in the worldwide competition．Africa is enriched with great investment opportunities and South Africa holds all important position with respect to both politics and economy． 111is article makes primary study on the strategies Hafei Motor Co．，Ltd should take to enter and operate in South Africa motor market．Firstly,this article systematically analyzes the macro environment of South Africa，including politics，economy,technology and society；then discusses the development history and current situation of South Africa automobile industry,analyzes the compet“ion of South Africa automobile market with Michael·Porter theory； thirdly,discusses the conditions of Hafei Motor access to the market of south Africa，including the history,latest development，products，advantages and disadvantages of Hafei Motor,the opportunities and threats faced by Hafei Motor； finflly presents the access and operation strategies Hafei Motor Co．．Ltd should take． Key words South africa market study；automobile；environment analysis；strategy ．II． 第1章绪论1．1 第1章绪论 1．1 问题的提出 1．1．1本文研究背景 哈飞汽车股份有限公司(以下简称哈飞汽车公司)是