大国手保健会所会员卡的方案.pdfVIP

大国手共赢才能共好 大国手共赢才能共好 大国手会所会员方案 大国手会所会员方案 大大国国手手会会所所会会员员方方案案 目录 首先为身份会员创造文化活动氛围。会所在西方是指同一阶层或志同道合者的休闲场所。这 种会所具有排他性，是一种身份的象征。 其次为身份会员提供综合消费场所。大国手保健业将自己的功能同社会需要联系在一起，变 得更为综合性。会员可以在宴请、玩牌、健身、按摩、喝茶、开会，也可以谈生意。边玩边谈， 这是现在人们追求的生活方式。 第一篇会员卡 一、会员制··················································································································5 1、什么是会员制 2、为什么实行会员制 3、大国手保健实行会员制的必要性 4、会员制的实现形式 5、会员卡设立目的 二、会员卡··················································································································7 1、会员卡种类 2、年卡制度 3、申办条件 4、办理流程 5、会员须知 6、升级方案 7、会员卡材质 8、可视卡的功效 第二篇会员权益 一、会员权益············································································································16 1、享受包厢费折扣优惠 2、享受会员专享优惠活动 3、邀请参加有关会员活动 4、享受联盟商家优惠活动 共赢共好 南宁·大国手·2012 5、享受积分换礼活动 6、免费接收各类优惠活动讯息 7、免费获取会员刊物 8、免费生活服务 9、会员生日特殊服务 10、本店礼品购物服务 11、金卡客户可以享受电话预定餐厅的服务。 12、针对至尊卡客户的特殊服务 13、针对股东客户的特殊服务 二、积分策略············································································································19 1、积分策略 2、积分策略的规划 3、积分设计目标 4、积分兑换方案 5、积分计算规则 6、大国手保健积分管理 7、持续评估和改善机制 三、积分换礼············································································································24 1、消费积分 2、礼品内容 第三篇会员卡推广 一、会员招募途径····································································································25 1、联盟商家 2、精准营销 3、剪角宣传 4、户外广告 5、试吃试玩 6、网站注册会员送积分活动 7、微博签到享特惠 8、推荐有礼 二、前期推广············································································································27 1、投放广告 2、购金卡送大礼包活动 2 38 2 38 广平商业部策划