贵州轮胎股份有限公司竞争战略研究-工商管理专业论文.docxVIP

贵州轮胎股份有限公司竞争战略研究摘 贵州轮胎股份有限公司竞争战略研究 摘 要 我国轮胎行业是汽车产业链的重要组成部分，作为发展前景广阔的朝 阳行业近几年在生产数量、子午化率方面有了较快的发展。其行业结构 由单一的国企发展为国企、外资、民营三分天下的格局，贵州轮胎股份 有限公司是全国10强，全球75强的大型国有控股的上市公司，它面临 着原材料涨价、行业对手竞争、内部管理体制等一系列的问题。 本文对中国的轮胎行业进行了生命周期、技术、结构、供求状况以 及供销市场、产业政策等方面进行了系统分析，并运用关键成功要素、 平衡计分卡、SWOT等对企业的评价分析方法对贵州轮胎股份有限公司 进行了战略分析。在此总结和分析的基础上提出企业的竞争战略，同时 对各种战略提供了实施建议。 贵州轮胎股份有限公司只有积极筹资、保证产品质量、提高研发能力、 扩大市场来加快子午化进程；通过加强开发、销售、管理、服务坚定不 移地创建名牌：同时降低企业的设计、采购、过程成本才能在日趋激烈 的轮胎市场竞争中稳步发展。 关键词：行业分析 战略分析 竞争战略 题目：贵州轮胎股份有限公司竞争战略研究 类型：应用基础 贵州大学硕士学位论文Abstract 贵州大学硕士学位论文 Abstract Tire industry in our COuntry is an important COmponellt vehicle industry chain．In several years，SS an industry with broad prospect，it has more quickly developed in production quantity and radi曩lization．Its construction from single state enterprise has developed into three partial pattern of sate，foreign invested and private enterprise．GTC (Guizhou Tyre Co．，Ltd)is large scale stated sh叠reholding enterprise of national top ten and ihtern叠tion曩l top 75．It will face serial of problems． such rising prices for raw materials，opposite competition and internal management system． Tire industry of Cbins for life intervals，technology，construction， supply and demand．sales market and intern量tionaI market was au矗lyzed systematically in this essay．And GTC strategic analysis WaS discussed with evaluating and analyzing methods of Critical Success Factors，the Balanced Seore card and SWOT(Strengtb，Weakness，Opportunity， Threat)．Competition strategy of nn enterprise Was drawn out on the basis of summary and analysis．At the same time，some proposals for various strategies were offered in the essay． GTC should be actively prepared funds，guaranteed product quality， improved researching and developing ability and expanded market SO as to accelerate the process of r-diaIiz-tioⅡ．It will be developed steadity by impelling exploratory development，sales，management，service and reducing the costs designing，purchasing in tire marketing competition· Key words：Tire Industry Anal