关联规则挖掘在电子商务中的应用研究-管理科学与工程专业论文.docxVIP

山东师范大学硕士学位论文则挖掘的算法。 山东师范大学硕士学位论文 则挖掘的算法。 在使用FoodMart2000进行的实例验证中，本文使用Java作为开 发语言，使用Jena作为本体引擎，完成了数据的预处理，使用T-仃ee 实现了关联规则挖掘算法，实现了R-有趣的规则精简，并且在范例 数据库验证了算法的有效性。 关键词：本体关联规则挖掘T-拄ee Apdofi电子商务 n 山东师范大学硕士学位论文Research 山东师范大学硕士学位论文 Research for Electronic Commerce Pattern Based on Association Rule Mining Abstract Currently,the commercial activities carried out through the Web and bring it to facilitate the rapid development of e-commerce transaction speed has become the key driving force。We Can get the knowledge of Behavior and manner ofthe customer groups through the web log mining． With them it call improve service，provide services personality and expend business opportunities． Association Rule Mining(aRM)is an important part in data mining． The purpose ofARM is to fmd the association ofthe different commodity in the database．With its help retailers can scientifically arrange stock, storage and shelves design．In e-commerce the method call be used in the commodity promotion． The defects of currently ARM system ale as follow．The rules of the mining only based on data．Within the knowledge of the field,the count of rules is too large to get anything interesting．To solve the problem，the article proposed ARM base 011 the ontology(ARMO)．The advantages ofthe method ale as follow．(1)A clearer summery ofthe data。(2)Less rules．(3)Generalization of multilevel，more meaningful result． 山东师范大学硕士学位论文The 山东师范大学硕士学位论文 The article researched on three important parts of ARMO．(1)The principle of construct the commodity ontology．And the UNSPSC classification has some advantage．(2)Prune the rules with R-interesting． (3)Using improved Apriori arithmetic to implement ARMO． 111e article used FoodMart2000 database to validate the arithmetic． Using Java developed the arithmetic and using Jena as ontology engine． T-tree is used as data structure to implement ARMO and R-interesting is used to prune rules．At last the validity ofthe ARMO is validated． Key Words：Ontology ARM T-tree apriori E-commerce I