CRM的直应用RM.pptVIP

Building a Business Case for CRM CRM projects are being eliminated from the corporate agenda Building a comprehensive case for CRM CRM is Critical to Business Success Context Determines Business Case Key Elements of a Business Case Barriers to Success Are Daunting Results Are Worth It Customer Relationship Management (CRM) Building Blocks CRM Space A Customer Conversation is Critical Building a comprehensive case for CRM CRM is Critical to Business Success Context Determines Business Case Key Elements of a Business Case Barriers to Success Are Daunting Results Are Worth It Context Determ