惠州中医药文化养生旅游开发研究-中医学专业论文.docxVIP

研究生优秀毕业论文 本文通过雨点深入挖掘惠州中医药文化养生旅游人文特色的资源，进行惠州中医 本文通过雨点深入挖掘惠州中医药文化养生旅游人文特色的资源，进行惠州中医 药文化养生开发现状市场特征的分析，进而为惠州中医药文化养生旅游的开发制定了 打造具有惠州特色的中医药文化养生旅游品牌；立足惠州全面开放；加大宣传合作、 扩宽客源；提升管理、培养人才；确保可持续发展等具体的开发策略。 结论： 惠州中医药文化养生旅游丌发的研究，尤其是重点挖掘中医药文化养生旅游人文 特色资源的研究(因为其是惠州树立中医药文化养生旅游地方特色品牌的重要决定因 素)，可丰富中医药文化养生旅游的研究手段与方法，为其他地区开展中医药文化养 生旅游提供理论借鉴。惠州中医药文化养生旅游开发的研究丰富了惠州旅游的形式， 是弘扬、展示与传播中医药文化养生的新良好平台，对于提升惠州旅游的整体竞争实 力以及惠州的知名度均意义重大。 关键词： 惠州；葛洪鲍姑夫妇；苏东坡；中医药文化养生旅游开发； Hu Hu i zhou Ttad i七i ona I Ch i nese Med i C i me Cu l Lure Hea l th Tour i sm Deve I opment Research Speci aIty：TraditionaI Ohinese MediCime(Science of HeaIth Preservi ng of TCM) Author：Mi Fei fe Tutor：Sun Xi ao Sheng Abstract ObjectIve The tradi tional Chinese medicine cul ture heal Lh—Preserv i ng tourism iS entire new form of tourism．it iS the combination of traditional Chinese medicine culture and tourism，it iS concrete mani festation of the new format of tourism industry expansion．and it is alSO good platform for promoting、 displaying and spreading traditional Chinese medicine．In 2009，Guangdong developed traditional Chinese medicine cul Lure health—preserving tourism in China for the first time with great infl al 1 over the country．Now domestiC research on traditional Chinese medicine culture health—preserving tourism is insufficient．and 1et al one the regional traditional Chinese medicine culture health—preserving touri sm．This research focuses on the definition of the concept and the summary of the regional tourism developing experi ence and puts forward some concrete suggestions of development，and there iS alSO some research the touri development base、resources and market． Huizhou iS of the most potential areas in guangdong province to develop the traditional Chinese medicine culture health—preserving tourism，it has good eco]ogi cal environment(good air qual ity，pleasant climate，good water qual i ty，etc)and the social environment of heal th—preserving atmosphere(the most healthv city in(；uangdong，alSO highl y ranked among the