慈溪的区域经济：金融下小家电企业的结构调整和转型.docVIP

中国最大的论文知识平台 内 容 摘 要 浙江是我国产业集群化发展的典型代表，众多特色产业集群是浙江经济得以快速增长和保持活力的重要原因。但是随着市场竞争的日趋激烈以及内外环境的变化，浙江产业集群的优势也正逐步减弱，矛盾和问题也不断突显。尤其2008年以来，浙江进入了转型升级的关键时期，迫切需要寻找出一条适合浙江众多“低、散、小”特点的民营企业进行调整、升级之路来保障浙江产业集群的可持续发展。 本文主要研究在金融危机下企业的转型和升级，同时以该市的主导企业类型小家电展开具体论述和研究。众所周知慈溪的小家电企业在最近10年发展迅速，它的发展模式和进步已经得到了肯定 。在市场的变化和调整过程中，特别是金融危机下企业受到的不同程度的打击和企业自身的调整下逐步完善功能，把危机变成机遇。文章以慈溪的小家电为突破口，试图用学习的相关知识将宏观和微观经济学理论和代表性企业的实际营运情况相结合起来，以此来解释和阐述慈溪在金融危机下企业如何调整和部署渡过难关的。同时也展现下企业在金融危机下所暴露的问题和在产业转型中所面临的困难。如产业化组织程度低，龙头企业带动力不强；产品技术含量较低，创新能力不强；品牌意识淡薄，市场开拓能力不强；经营眼光短浅，市场逐步丧失；出口型企业对外贸易摩擦的不断发生及解决方式等问题。 关键词：产业集群 金融危机 区域经济 产业升级和转型 ABSTRACT Zhejiang has been a typical representative of industrial clusters in China. Owing to these Characteristics of industrial clusters, Zhejiang can keep rapid economic development and vitality. However, the advantages of industrial clusters in Zhejiang are gradually loosing under thefiercemarket competition and the changes in internal and external environment, many problems have been highlighted. Particularly, Zhejiang has entered a crucial period of transformation and upgrading since 2008, there is an urgent need to find out a suitable way for Zhejiang’s private enterprises which are in characteristics of low, small and scattered . This article main research under the financial crisis enterprises reforming and the promotion, simultaneously launches the concrete elaboration and the research by this citys leading enterprise type smallhouseholdelectrical appliances. It is well known Cixis small household electrical appliances enterprise is rapid in the recent 10 years development, its development model and the progress already obtained affirmation.In the market change and the alignment procedure, under the varying degree attack which and enterprise own adjustment specially under the financial crisistheenterprise receives consummates the function gradually, turns the opportunity the crisis. The article take Cixis small household electrical appliances as a breach, will attempt macroscopic