努比亚手机的营销策略浅析.docVIP

PAGE \* MERGEFORMAT17 1 驻马店职业技术学院 毕业论文(设计) 财 经 　　　系　　 市场营销与预测　 　　　专业 班级 11级市场营销 学号 116293070170 　　　　　　　　课题名称　 努比亚手机的营销策略浅析 　 　　　　　　　　学生姓名　　　邱静　　　 　　　　　　　　指导教师　　　陈月平 　 2 努比亚手机的营销策略浅析 邱静 摘要 我国移动通讯业发展迅速,中国手机用户总数已达9亿多户，中国已经成为全球最大的手机市场。面对容量巨大且竞争激烈的手机市场环境，努比亚手机作为国产手机的一个品牌，它异军突起，通过一套优秀的营销策略，引起了强烈的反响。这篇论文以努比亚手机营销策略为研究对象，通过对努比亚手机现行的品牌策略、市场定位、价格和促销策略、渠道策略等进行分析，归纳出努比亚手机现行营销策略已具备的优势和其主要问题所在，最后对努比亚手机提出一些建设性的建议并且进行简单的总结。以便于努比亚公司能从中有所启发，同时也能为国内手机公司取长补短之用。 关键词 努比亚手机 营销策略 市场 3 Nubia mobile marketing strategy analyses Qiujing abstract Total number of mobile communications industry has developed rapidly in our country, the Chinese mobile phone users has reached 900 million households, China has become the worlds largest mobile phone market.Faced with huge capacity and competitive mobile phone market environment, Nubia mobile phone as a brand of homebred mobile phone, it emerged, through a set of good marketing strategy, caused a strong reaction.This paper with Nubia mobile marketing strategy as the research object, through to the Nubia phone current brand strategy, market positioning, price and promotion strategy, channel strategy, such as analysis, induces the Nubia mobile marketing strategy has the advantage of the current and its main problem, finally puts forward some constructive Suggestions and to Nubia mobile phone for simple summary.In order to inspire Nubia company can, at the same time also for the domestic mobile phone companies complement each other. keywords Nubia mobile phone market marketing strategy 4 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc385166171 摘要 PAGEREF _Toc385166171 \h 2 HYPERLINK \l _Toc385166172 abstract PAGEREF _Toc385166172 \h 3 HYPERLINK \l _Toc385166173 绪论 PAGEREF _Toc385166173 \h 5 HYPERLINK \l _Toc385166174 第一章 努比亚品牌介绍 PAGEREF _Toc385166174 \h 5 HYPERLINK \l _Toc385166175 1.1努比亚品牌介绍 PAGEREF _Toc385166175 \h 5 HYPERLINK \l _Toc385166176 1.2 努比亚手机简介 PAGEREF _Toc385166176 \h 6 HYPERLINK \l _Toc3851