吉林石化发展战略-工商管理(MBA)专业论文.docxVIP

_—_—_——————_●^-———_—————_————___--_—_—_———_——-_-_—————_———————————————一 _—_—_——————_●^-———_—————_————___--_—_—_———_——-_-_—————_———————————————一堕妻奎塑查堂塑主塑塞竺堂鱼迨塞 一 篁!蔓 Abstract China has already entered WTO．The third industrial structure adjustment is taking place in petrochemical industry．Many foreign big companies carry on extensive reorganization and amalgamation too，the enolTnous change has taken place in the internal and external environment that Jilin petrochemical industrial corporation is in．nle already existing market and competitiveness advantage will face the challenge of the big foreign petrochemical corporation at home in Jilin petrochemical industrial corporation．If the eomparty wartts t0 survive and develop in t11e fierce market competition．it must make the development strategy suitable for one’s owrl． Firstly,the article makes investigations and research of Jitin petrochemical industry corporation and analysis ofthe company’s external and internal environment，summarizes strengths and weaknesses of Jilin petrochemical industrial corporation，defines the opportunities and threats that exists in the external environment．After that，on these grounds，according to the principles of”doing something and not doing the other”confirmed in the program during the’State’s Tenth Five—Year Plan Period of national chemical industry,tIle article has put forward the strategic target of making Jilin petrochemical industrial corporation to the biggest company of China National petroleum Corporation，the top company in china and the well—known full·length production base of petrochemical industry all over the world，and defined the strategic emphasis of expanding scale and streamlining product structure，and has made the general development strategy of Jilin petrochemical industrial corporation according to the overall strategic plan of China National petroleum Corporation．．The article has provided the basic strategies of overall COSt leadership and innovation strategy,and f