从跨文化交际看英汉商标翻译—以汽车商标翻译为例.doc

届 别 2014 届 学 号 201014030525 毕业设计（论文） 从跨文化交际看英汉商标翻译—以汽车商标翻译为例 On English-Chinese Trademarks Translation from the Perspective of Cross-Cultural Communication–the Car Brand as an Example 姓　　 名 唐思 院系、 专 业 外国语学院、英语 导 师 姓 名、职 称 张建佳、 教授 完 成 时 间 2014年5月 On English-Chinese Trademarks Translation from the Perspective of Cross-Cultural Communication—the Car Brand as an Example A Thesis Submitted in Partial Fulfillment of the Requirements For the Bachelor’s Degree in English Language and Literature By Tang Si Undergraduate Program Department of Foreign Languages Xiangnan University Supervisor: Zhang jian jia Academic Title: Lecturer Signature＿__ Approved May 2014 ⅰ CONTENTS Abstract in ChineseiTOC \o 1-3 \h \u Abstract in Englishii HYPERLINK \l _Toc29951 Introduction PAGEREF _Toc29951 1 HYPERLINK \l _Toc17540 1. Cross-cultural communication and car trademark PAGEREF _Toc17540 3 HYPERLINK \l _Toc5546 1.1 Understanding of the trademark PAGEREF _Toc5546 3 HYPERLINK \l _Toc21127 1.1.1 Definition of the trademark PAGEREF _Toc21127 3 HYPERLINK \l _Toc31919 1.1.2 Classification of the trademark PAGEREF _Toc31919 3 HYPERLINK \l _Toc18158 1.1.3 Features of the trademark PAGEREF _Toc18158 4 HYPERLINK \l _Toc3391 1.2 Car trademark PAGEREF _Toc3391 4 HYPERLINK \l _Toc3473 1.3 Introduction to cross-cultural communication PAGEREF _Toc3473 5 HYPERLINK \l _Toc2935 1.3.1 The cross-cultural communication PAGEREF _Toc2935 5 HYPERLINK \l _Toc27423 1.3.2 Significance of intercultural communicati