会计研究方法和模型201010课件.ppt

会计实证研究基础框架和基础方法;内容;内容;引言：资本市场实证研究重要性;研究划分;资本市场实证研究的重要性;上市公司 有形资产（亿元美金） 帐面价值 市场价值 美国在线 AOL 10 1200 可口可乐 COCA-COLA 160 1600 迪斯尼 WALT DISNEY 150 420 福特汽车 FORD MOTOR 2820 430 ;;价值创造过程的三大问题;资本市场基本框架：Paul M. Healy Krishna G. Palepu Journal of Accounting and Economics 31 (2001) 405–440;Research implications;;会计信息链条;会计理论的功能;会计理论的结构;1、实证会计研究的演进;会计信息的功用：当代观点;（2）计价观（valuation perspective）;;（3）契约观（contract perspective）;;资本市场实证研究;资本市场实证研究;财务管理 Market Efficiency IPO and financing research Capital structure research Capital cost research Investment strategy and corporate performance research Corporate governance research Dividend policy research Risk management;管理会计;审计 Auditing quality research Auditor’s change research Auditing pricing research Auditing opining research Auditing function research (related to earnings management , corporate governance and the improvement of performance and info. quality, etc.) Info. contents of auditing report research Auditing standards research;公司治理 Corporate governance with accounting Corporate governance with finance Corporate governance with auditing ;内容;会计实证研究方法分类;规范研究与实证研究;Positive Research;研究方法的三维度特性;学术论文范式;;;Advantages of Experimental Method;Challenges in Using Experimental Method;Advantages of Survey Method;Challenges in Using Survey Method;资本市场试验方法Vs档案式研究：优势;试验方法Vs档案式研究：劣势;近期财务会计文章理论基础和研究方法;内容;基本模型一：ERC和实证会计的开始;Perspective;Earnings-returns relationship and the two perspectives;How to measure “unexpected earnings” (UE);Evolution of ERC Research;Why ERC is small? (in Kathori’s survey);Transitory earnings Asymmetry between positive and negative transitory earnings Make earnings-return relationship nonlinear (Freeman and Tse 1992): high |UE| is less persistent than low |UE|, so ERC is “S” shape Market inefficient Problem of cross-sectional model