深圳市大疆 创新科技有限公司进入美国市场营销策略(全英文)科目讲解.pptVIP

SZ DJI Technology Co., Ltd.;Marketing plan of DJI’s drones to enter the United States market;Contents:;Ⅰ Profile;;Introduction Vedio;Product Profile;Epic aerial vedio Live HD view Complete control Powerful mobile APP Vision positioning Easy to fly Worry-free Autopilot Inteligent battery;Ⅱ Market Research;Global Market;Global Market;The USA Market;UAS market includes all unmanned vehicles such as UAVs, blimps and zeppelins. Approximately 70% of global growth and market share is in the US Unmanned Aerial Vehicles (UAVs) are the most predominant segment of the UAS market UAV expenditures reached more than US$ 8 billion and constituted a growth of more than 20% in 2014 Half of the expenditures on UAVs are dedicated for Research and Development activities. UAV manufacturers remain fairly concentrated in the US.;To sum up, the USA UAV market is big and brilliant!;The market share of DJI;Qustionaire;Ⅲ Market segmentation;Demographic Segmentation;Psychographic Segmentation;Behavioral Segmentation;Ⅳ Product Positioning;Product Positioning;Competitive Positioning;Ⅴ Marketing Analysis;PEST Analysis;Supply Chain;Competitive Conditions;Internal Organization;SWOT Analysis;Ⅵ Strategic Decisions;The Overall Strategy;Business Strategy;Positioning Strategy;International Strategy;International Strategy;4C Analysis;Ⅶ Policy Decision;Product Policy;Channel Policy;Promotion Policy;Ⅷ Marketing Management;Marketing Plan;Marketing Executive;Marketing Control;Marketing Control;Ⅸ Conclusion;Conclusion;Thank U !