手机无线网 络科技分析报告模板讲义汇总.ppt

; For questions, feedback and remarks, please contact: Prof. Steven Van Belleghem Managing partner InSites Consulting Steven@InSites.eu Twitter: @steven_insites ;;Awareness of Facebook is close to 100% More than 1 billion people (70% of internet population) use social networks.;Average Facebook session lasts 37 minutes, Twitter 23 minutes. More than 400 million people use Facebook daily. ;There is a big Twitter paradox:80% is aware of Twitter, only 16% is using it.;Vkontakte is big in Eastern Europe: 55% awareness, 39% penetration.;Difficult for new social networks to succeed. 60% does not want any new social networks. 93% is happy with what they have and won’t in- or decrease.;MySpace ;People connect online with their offline friends. People love to connect to people.;50% of social network users are connected to brands.;Offline brand experiences are the main online conversation starters.;People become a fan on Facebook because they like the product, not because of advertising.;36% posted content about a brand on social networks.;Consumers want to be in the boardroom. 44% is asking to take part in co-creation of products  advertising.;Positive experiences are bigger conversation starters than negative experiences. People like positive stuff.;Consumers prefer e-mail over social networks to ask questions to brands.;2 out of 3 employees is proud about their employer, but only 19% shares stories on social media: unused conversation potential.;38% of internet users has a smart phone. They are more intensive users of social networks than people without a smartphone.;On average, people install 25 apps on their smartphone, but only use 12. Most used apps are social network apps.;12% of smartphone owners is using location based services.;4% of smartphone users are familiar with augmented reality.;12% use LBS;20% of location-basedusers checks in daily;Next part of the presentation is a document full with stats about social media. Feel fr